
Year 1 Core units Strategic Management: Develop intellectual and professional skills needed for performing strategic analysis, choosing strategies and executing these strategies with desired results. International Marketing Management: This unit aims to offer a critical and systematic view of the major perspectives, theoretical approaches, principles and activities in international marketing management, review theoretical frameworks for analysing international marketing environments and developing marketing programmes in them, and to develop your analytical skills for exploring issues raised by international market situations so you can respond to them. Organisational Leadership: You'll consider leadership, leadership versus management, power, politics and conflict and traditional and contemporary perspectives of leadership. Contextual issues are discussed, such as the impact of the global business context, gender, ethics, diversity and international and cross-cultural aspects of leadership. Option units (choose three) Strategic Marketing Management: You'll gain skills in managing key elements in marketing and the ability to think critically about marketing scenarios and use market and other information to make informed decisions. Corporate Finance: This unit recognises the dynamic and changing environment the financial manager works in, and applies key principles to the areas of decision-making. Entrepreneurship and Business Ventures: How individuals and teams can create new businesses and transform existing ones through innovative entrepreneurial activities. There's a focus on the needs of the small enterprise and the small business owner. Strategic Human Resource Management: An evaluation of the strategic role of human resource management in organisations. You'll examine strategic HRM models, the relationship between HRM and organisational performance and consider a range of HRM practices. International Management: Develop critical awareness of international management policy, practice and processes as used by multinational or transnational organisations in a dynamically globalised world. You'll increase your international awareness and competence. Managing Innovation: An opportunity to develop skills in managing innovation in the organisational environment. Innovation comes in four major contexts: operational innovation, product innovation, strategy innovation and management innovation. Understanding how to manage these is an important step in becoming an effective manager or entrepreneur in today’s business world. People Management & Development: Gain an understanding of the main issues and themes in people resourcing and development. You'll explore the relationship between resourcing and development and wider HR functions and the contribution this makes to organisation strategy and performance. Research Study: Improve your independent learning, critical thinking and reflective skills. You'll have an opportunity to effectively lead a research project and gain specialist knowledge.