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Core modules

Consumer Behaviour (20 credits)
Marketing Management (20 credits)
Marketing Research (20 credits)
Marketing Strategy and Planning (20 credits)
Research Dissertation (60 credits)

Optional modules

Choose 40 credits from the following:

Business to Business Relationships (10 credits)
E-Marketing (20 credits)
Marketing Communications (10 credits)
Product and Innovation Management (10 credits)
Retail Marketing (10 credits)
Services Marketing (10 credits)
Strategic Brand Management (10 credits)
Strategic Environmental Sustainability (10 credits)