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Structure

Courses are divided into modules.  You will normally take modules totalling 180 credits. 

Required Modules
You are required to take:
Digital Marketing Strategy (15 credits)
Digital Marketing Communications (15 credits)
Digital Consumer Behaviour (15 credits)
Marketing Analytics (15 credits)
Research in Marketing (15 credits)
Research Project (Dissertation) (60 credits) 
Optional Modules
In addition, you are required to take 45 credits from a range of optional modules, which may typically include:

Social Media and Marketing (15 credits)
Neuromarketing (15 credits)
Online Retailing (15 credits)
International E-Service Marketing (15 credits)
Sustainability and Ethics (15 credits)
B2B Marketing (15 credits)
Brand Management (15 credits)
King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study.  Therefore, modules offered may change.  We suggest you keep an eye on the course finder on our website for updates.